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GM’s Playbook – Sep 2026
Course Description
Elevate your skills as a GM to drive profitability, strengthen your team, and solve challenges with real impact. An intensive program designed to prepare you in every essential aspect—trusted by owners, loved by teams, and valued by guests.
Program Details
( 4 modules included as follow )
เข้าใจเงิน ควบคุมกำไร: Financial Mastery สำหรับ GM
Module 1: The Modern GM Revolution
เปลี่ยนแนวคิด: จาก Operator สู่ Business Leader Mindset Shift
- กขคงFramework: 4Pillars ของ GM มืออาชีพ
o ก (กลยุทธ์): Strategy & Positioning
o ข (ของ): Asset & Property Management
o ค (คน): Crew Leadership & Culture
o ง (เงิน): Dollar & Financial Control
- GM vs Owner vs Operator:ความแตกต่างที่ต้องเข้าใจ
- Self-Assessment:ประเมินตัวเองด้วยกขคง Framework
Module 2: Financial Mastery for GMs
ถอดรหัส P&L: อ่านงบให้คล่อง ควบคุม GOP ให้แม่น
- เข้าใจ P&L แบบ GM:Revenue,Cost, GOP
- Key Financial Metrics: Occupancy, ADR, RevPAR, GOPPAR, Flow-Through
- อ่านFlashReport และ Monthly P&L Statement
- Workshop:อ่านและวิเคราะห์P&L จริง (3 โรงแรม)
Module 3: Revenue Management & Pricing Strategy
เพิ่มรายได้อย่างชาญฉลาด: Revenue Optimization ที่ใช้ได้จริง Smart Revenue Growth: Practical Optimization
- Revenue Management 101: Demand Forecasting & Dynamic Pricing
- Pricing Strategy: Competitive Set Analysis, Rate Parity
- Distribution Mix Optimization: Direct vs OTA vs Corporate
- OTA Strategy:จับจ่ายอย่างไรให้คุ้ม
- Workshop: Revenue Strategy Simulation
ศิลปะการลดต้นทุน: โดยไม่เสียคุณภาพและทีมงาน: The Art of Cost Reduction: Without Losing Quality & Team
Module 4: Cost Control Mastery
ควบคุมต้นทุนให้แม่น: Payroll, OpEx, และอีกมากมาย
- Payroll Management: Target 30-35% of Revenue
o Productivity Standards & Scheduling Optimization
o Overtime Control
- OpExControl: Energy, F&B Cost, Procurement
o Waste Reduction & Efficiency
- Budget vs Actual Management: Variance Analysis
- Workshop:ลดต้นทุนจาก 48% → 35% ใน 90 วัน
Module 5: Operations Excellence
ปฏิบัติการที่ดีเยี่ยม: ทำอย่างไรให้แผนก F&B, Rooms และทุกแผนกทำงานร่วมกันอย่างลงตัวด้วยความสามัคคี
- F&B Operations for GM: Menu Engineering, Outlet Profitability
- Rooms Operations for GM: Housekeeping Productivity, Maintenance
- Quality Assurance: Mystery Shopping, Inspection Standards
- Continuous Improvement Culture
Module 6: Leadership & People Management
บริหารคนให้เก่ง: Hire Right, Train Well, Retain Best People Management: Build Your Dream Team
- Hiring Right People: Interview Techniques, Cultural Fit
- Developing Your Team: Training Programs, Performance Management
- Building Culture: Core Values, Employee Engagement
- Handling Difficult Situations: Underperformers, Conflict Resolution
- Workshop: Leadership Simulation & Role-play
เจรจา สื่อสาร รับมือวิกฤต: ทักษะที่ GM ต้องมี : Negotiate, Communicate, Manage Crisis: Essential GM Skills
Module 7: Owner Relations & HMA Fundamentals
เข้าใจเจ้าของ เจรจาเป็น รายงานถูกต้อง
- เข้าใจHotelManagement Agreement (HMA) Basics
o Key Terms: Base Fee, Incentive Fee, CAPEX, Performance Guarantees
o GM's Role under HMA
- Working with Different Owner Types: Family, Institutional, REITs
- Owner Reporting: Monthly Reports, Quarterly Business Reviews
- Negotiation Fundamentals: CAPEX Requests, Budget Approval
- Workshop: Role-playเจรจาCAPEX กับเจ้าของ
Module 8: Crisis Management & Problem Solving
พร้อมรับมือวิกฤต: จัดการทุกสถานการณ์อย่างมืออาชีพ
- Common Hotel Crises: Food Poisoning, Fire, Guest Death, Staff Misconduct, Social Media Crisis
- Crisis Management Framework: Preparation, Response, Recovery, Learning
- Media & PR Management
- Workshop: Crisis Simulation (5สถานการณ์จริง)
Module 9: Marketing & Brand Building for GMs
สร้างแบรนด์ ขับเคลื่อนการตลาด: ไม่ใช่แค่งาน Marketing
- Brand Positioning: Competitive Differentiation, USP Development
- Digital Marketing Basics: Website, Social Media, OTA Management
- Guest Experience Design: Touchpoints Mapping, Personalization
- Reputation Management: Review Monitoring, Response Strategy, Service Recovery
รวมทุกอย่าง ลงมือทำ: จากห้องเรียนสู่สนามจริง : Integration & Execution: From Classroom to Reality
Module 10: MEGA CASE STUDY - Turnaround Challenge
แก้โรงแรมขาดทุน
- Case Study: "XXXHotel"
o โรงแรม 200 ห้อง, GOP 18%, ขาดทุน 2 ปีติด
o Mission: แก้ให้ได้ GOP 35% ใน 6 เดือน
- Deliverables:
o Root Cause Analysis
o 6-Month Turnaround Plan
o Financial Projections
o Quick Wins (30 days)
- 🔧 Workshop: Group Analysis + Presentation (4ชม.)
Module 11: The GM's 90-Day Action Plan
แผน 90 วันแรก: เริ่มต้นอย่างมั่นใจ ประสบความสำเร็จอย่างรวดเร็ว
- First 30 Days: Learn & Listen - Assessment, Stakeholder Meetings, Quick Wins
- Days 31-60: Plan & Prioritize - Strategic Priorities, Resource Allocation
- Days 61-90: Execute & Measure - Implementation, KPI Tracking, Course Correction
- 🔧 Workshop:สร้างPersonal 90-Day Action Plan
Module 12: GM's Toolkit & Graduation
เครื่องมือ GM มืออาชีพ: พร้อมลงสนามจริง
- Tools You'll Take Home:
o Excel Templates: Budget, P&L Dashboard, Payroll Scheduler, Revenue Forecast
o Checklists: Daily GM Checklist, Weekly Review, Monthly Closing
o Scripts: Owner Meeting, Performance Review, Crisis Communication
- Building Your GM Network: Industry Associations, LinkedIn, Mentorship
- Continuous Learning: Books, Podcasts, Certifications
- Re-Assessment:กขคงSelf-Assessment (Before/After)
- Certificate Presentation & Alumni Network
24,900.00 ฿
VAT, learning materials, and ingredients (for cooking classes) are included.
CLASS INFORMATION
For who
Anyone who is interested
Level
Certification
Date
Time
Venue
Language
- Required equipment
Learning materials can be obtained on the training day.
Promotion
If 2 or more learners apply and purchase for the same course together, each of the applicant will receive 500 THB discount.
- Apply and pay for 2 courses, get 1,000 Baht discount
- Apply and pay for 3 courses, get 2,000 Baht discount
- Apply and pay for 4 courses, get 3,000 Baht discount
- Apply and pay for 5 courses, get 4,000 Baht discount
- Apply and pay for 6 courses, get 5,000 Baht discount
- Apply and pay for 10 courses, get 10,000 Baht discount
Installment payment?
You can pay in installments via credit cards of Bangkok Bang and Kasikorn Bank.
- The total fee of 4,900 – 49,999 Baht can be paid in 3 installments
- The total fee of 50,000 – 99,999 Baht can be paid in 3-6 installments
- The total fee of more than 100,000 Baht can be paid in 3-10 installments
Review from learners
Only logged in customers who have purchased this product may leave a review.
For more information
Please contact Public Program Department, Dusit Thani College
1 Soi Kaenthong (Next to Seacon Square),
Nongbon, Pravet, Bangkok Thailand 10250
Email: publicprograms@dtc.ac.th
Facebook: Trainingdtc
Line : dusit.edu
Please contact Public Program Department, Dusit Thani College
1 Soi Kaenthong (Next to Seacon Square),
Nongbon, Pravet, Bangkok Thailand 10250
Email: publicprograms@dtc.ac.th
Facebook: Trainingdtc
Line : dusit.edu
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