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Owner’s Playbook – Jun 2026
Course Description
Unlock the secrets of Asset Management in the hospitality industry with a practical, investor-driven approach. This course dives deep into how to think like an investor when managing hotels, focusing on the critical challenge of negative Flow-Through—a key metric that determines operational efficiency and profit sustainability.
Program Details
( 4 modules included as follow )
Module 1: The Owner's Mindset Revolution
เปลี่ยนแนวคิด: จาก Landlord สู่ Active Asset Owner Mindset (Shift: From Landlord to Active Asset Owner)
- จากPassiveOwner สู่ Strategic Asset Manager
- Ownervs GM vs Operator: เข้าใจความแตกต่างและบทบาท
- TheHotelOwnership Journey: จากซื้อถึงขาย
- Owner'sSuccess Metrics: ROI, NOI, Cap Rate, Asset Value
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Module 2: Owner's KPI & Flow-Through Mastery
ถอดรหัส GOP Flow-Through: ตัวเลขที่บอกความจริง (Decoding GOP Flow-Through: Numbers That Tell the Truth)
- GOPDeepDive: Revenue - Payroll - OpEx = GOP
- Flow-Through%: เพิ่มรายได้ 1 บาท กำไรเพิ่มกี่บาท?
- Anti-Sandbagging: จับ GM ที่ Budget ต่ำเกินไป
- KeyOwner KPIs:
o GOP % (Target: 40-45%)
o GOPPAR (GOP Per Available Room)
o EBITDA & NOI
o RevPAR Index vs Competitors
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Module 3: F&B Profitability Deep Dive
ทำไม F&B ถึงขาดทุนตลอด? แก้อย่างไรให้กลับมากำไร (Why F&B Loses Money & How to Fix It?)
- F&BRealityCheck: ส่วนใหญ่ขาดทุน 20-40%
- RootCauses: Overstaffing, Waste, Poor Menu Engineering
- Solutions:
o Outsource vs In-house Decision Framework
o Menu Engineering: Stars, Plow Horses, Puzzles, Dogs
o F&B as Loss Leader vs Profit Center
- Workshop: วิเคราะห์ F&B P&L จริง
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Module 4: CAPEX Strategy & ROI Calculation
ลงทุนอย่างไรให้คุ้ม: ไม่ใช่แค่ซ่อมตามที่ GM ขอ (Strategic Investment: Beyond GM's Wish List)
- CAPEXvsOpEx: ความแตกต่างและผลกระทบทางภาษี
- ROICalculationFramework:
o Payback Period
o NPV & IRR
o Impact on ADR & Occupancy
- CAPEXPrioritizationMatrix: Urgent vs Important
- FF&EReserve: ควรเก็บเท่าไหร่? (3-4% ofRevenue)
- CaseStudy: Renovation ROI - จริงหรือหลอก?
Module 5: Cost Control Tactics & Benchmarking
ลดต้นทุน 10-15% ภายใน 90 วัน (Reduce Costs 10-15% in 90 Days)
- PayrollOptimization:
o Industry Benchmark: 30-35%
o Productivity Standards per Department
o Schedule Optimization Tools
- OpExReduction:
o Energy Management (15-20% savings possible)
o Procurement Strategy
o Waste Reduction Programs
- VendorManagement:
o Negotiation Tactics
o Multi-year Contracts
o Volume Discounts
- Workshop: ลดต้นทุนAction Plan 90 วัน
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Module 6: Outsourcing & Service Contract Management
จ้างภายนอกอย่างคุ้ม: จากบริหารเองสู่ Outsource ที่มีกำไร (Strategic Outsourcing: When & How to Contract Out?)
- Servicesที่เหมาะOutsource:
o Hotel Management (GM, Operations Team)
o Sales & Marketing (DOSM, Revenue Manager)
o Technical Services (Engineering, IT)
o F&B Operations (Restaurant, Catering)
o Housekeeping & Laundry
o Accounting & Finance
- Outsourcevs In-house Decision Matrix:
o Cost Comparison
o Quality Control
o Flexibility
o Risk Management
- ContractNegotiation Strategies:
o Fee Structure: Fixed vs Performance-based
o KPIs & Performance Guarantees
o Termination Clauses
o Scope of Work & Responsibilities
- ManagingService Providers:
o Monthly Performance Review
o Service Level Agreements (SLA)
o Penalty & Incentive Structure
- Workshop: สร้าง ServiceContract Template
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Module 7: Revenue Diversification Strategy
หยุดพึ่งรายได้ห้องพักอย่างเดียว: สร้างรายได้ 360° (Beyond Room Revenue: 360° Revenue Generation)
- The 7RevenueStreams:
- Rooms(Core)
- F&B (Restaurants,Bars,Banquets)
- Spa& Wellness
- Retail& Gift Shops
- Meeting& Events (MICE)
- Parking& Transportation
- OtherServices (Laundry, Business Center)
- Non-TraditionalRevenue:
o Rooftop Bar/Restaurant (for locals)
o Co-working Spaces
o Long-stay Apartments
o Asset Utilization (unused spaces)
- CaseStudy: โรงแรมที่เพิ่มรายได้ 30% จาก Non-room Revenue
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Module 8: Legal, Risk & Compliance
ป้องกันความเสี่ยง: เจ้าของต้องรู้ (Risk Management: Owner's Protection)
- KeyLegal Documents:
o Management Service Agreements
o Outsource Contracts Review
o Lease Agreements
- InsuranceCoverage:
o Property Insurance
o Business Interruption
o Public Liability
o Directors & Officers (D&O)
- ComplianceRequirements:
o Labor Law Basics
o Health & Safety Regulations
o Environmental Compliance
- RiskMitigation Strategies
- Module 9: Digital Transformation & Technology ROI
เทคโนโลยีที่เจ้าของต้องรู้: ไม่ใช่แค่ของเล่น (GM Hotel Technology: Owner's Strategic View)
- Technology InvestmentPriorities:
o PMS (Property Management System)
o Revenue Management System
o CRM & Marketing Automation
o Mobile Check-in/Check-out
- ROICalculation: ลงทุนเท่าไหร่ คืนทุนเมื่อไหร่
- AI & Automation:
o Chatbots & AI Concierge
o Dynamic Pricing Algorithms
o Predictive Maintenance
- Cybersecurity: ป้องกันข้อมูลลูกค้า
- CaseStudy: Technology Investment ที่คุ้มค่าจริง
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Module 10: Asset Valuation & Exit Strategy
วิธีประเมินมูลค่าโรงแรม: เตรียมพร้อมขาย หรือซื้อเพิ่ม (Hotel Valuation: Ready to Sell or Buy More)
- ValuationMethods:
o Income Approach (Cap Rate Method)
o Market Approach (Comparable Sales)
o Cost Approach (Replacement Cost)
- ValueDrivers:
o GOP & NOI Trends
o Location & Brand
o Physical Condition
o Market Position
- Preparingfor Sale:
o 12-18 Month Preparation Timeline
o Financial Documentation
o Physical Improvements
o Clean P&L
- AcquisitionDue Diligence:
o What to Look For
o Red Flags
o Negotiation Strategies
- Workshop: ประเมินมูลค่าโรงแรมจริง
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Module 11: Sustainability & ESG (NEW!)
ความยั่งยืนที่ทำกำไร: ไม่ใช่แค่ภาพลักษณ์ (Profitable Sustainability: Beyond Green Washing)
- WhyESG Matters for Hotel Owners:
o 10-15% Asset Value Premium
o Lower Operating Costs
o Access to Green Financing
o Millennial/Gen Z Appeal
- QuickWins:
o LED Lighting (ROI < 2 years)
o Water-Saving Fixtures
o Solar Panels (if feasible)
o Waste Management
- Certifications:
o Green Key
o EarthCheck
o LEED
- Measurement& Reporting: ESG Metrics that Matter
Module 12: MEGA Case Study - Owner's Challenge
แก้ปัญหาโรงแรมจริง (Owner's Decision Simulation Real Hotel Problem: Owner's Strategic Decisions)
- Workshop: GroupAnalysis + Presentation (3 ชม.)
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Module 13: Owner's 90-Day Action Plan
แผน 90 วันแรก: เจ้าของมือโปรทำอะไรต่อ (First 90 Days: Active Owner Action Plan)
- ImmediateActions (Week 1-2):
o Request Current P&L & Budget
o Schedule GM Meeting
o Review Management Contracts & Service Agreements
- AssessmentPhase (Week 3-4):
o Property Inspection
o Competitor Analysis
o Staff Interviews
o Service Provider Performance Review
- StrategicPlanning (Week 5-8):
o Set Performance Targets
o Identify Quick Wins
o Budget Review & Adjustment
o Outsourcing Evaluation
- ExecutionPhase (Week 9-12):
o Implement Priority Actions
o Monthly Performance Review
o Course Correction
- Workshop: สร้างPersonal 90-Day Action Plan
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Module 14: Owner's Toolkit & Graduation
เครื่องมือเจ้าของมือโปร + สรุปและปิดหลักสูตร (Professional Owner's Toolkit & Course Wrap-up)
- ExcelTemplatesYou'll Take Home:
o Owner's Dashboard (GOP, Flow-Through, RevPAR Index)
o CAPEX ROI Calculator
o Hotel Valuation Model
o Service Contract Comparison Template
o 90-Day Action Plan Template
o Vendor Negotiation Tracker
- Checklists:
o Monthly Owner Review Checklist
o Management Contract Review Checklist
o Service Provider Performance Scorecard
o Outsourcing Decision Matrix
- KeyResources & Contacts:
o Hotel Brokers & Appraisers
o Service Providers Database
o Legal Counsel Recommendations
o Industry Associations
o Technology Vendors
- ContinuousLearning:
o Recommended Books for Hotel Owners
o Industry Podcasts & Newsletters
o Key Conferences & Events
o Online Resources & Communities
- Before/AfterKnowledge Assessment:
o วัดความก้าวหน้าจากวันแรก
o Key Takeaways: แต่ละคนแชร์ 3 สิ่งที่จะนำไปใช้ทันที
- AlumniNetwork Formation:
o Private Line Group Setup (Owner-only)
o ข้อตกลงในการแชร์ข้อมูล (Confidentiality)
o แผนการติดต่อกันต่อ
- CertificatePresentation & Group Photo
- NetworkingLunch: โอกาสสุดท้ายในการพูดคุยแลกเปลี่ยน
💎 ผู้เข้าอบรมจะได้รับ | What You'll Get
ความรู้และทักษะ:
- เข้าใจ GOP,Flow-Through, FinancialMetrics
- วิเคราะห์ P&L และจับSandbagging
- คำนวณ CAPEX ROI และHotelValuation
- เจรจา ServiceContractsและบริหาร Outsource Providers
- สร้างRevenueDiversification Strategy
- วางแผนExitStrategy
เครื่องมือ:
- ExcelTemplates(6 ชุด: Dashboard, ROI Calculator, Valuation Model, etc.)
- Checklists(5 ชุด: Monthly Review, Contract Review, Due Diligence, etc.)
- 90-DayActionPlan Template
- 6-monthOnlineLearning Access
เครือข่าย:
- OwnerAlumni Group (Private Line Group)
- ConfidentialInformation Sharing Platform
- OngoingSupport & Q&A
24,900.00 ฿
VAT, learning materials, and ingredients (for cooking classes) are included.
CLASS INFORMATION
For who
Anyone who is interested
Level
Certification
Date
Time
Venue
Language
- Required equipment
Learning materials can be obtained on the training day.
Promotion
If 2 or more learners apply and purchase for the same course together, each of the applicant will receive 500 THB discount.
- Apply and pay for 2 courses, get 1,000 Baht discount
- Apply and pay for 3 courses, get 2,000 Baht discount
- Apply and pay for 4 courses, get 3,000 Baht discount
- Apply and pay for 5 courses, get 4,000 Baht discount
- Apply and pay for 6 courses, get 5,000 Baht discount
- Apply and pay for 10 courses, get 10,000 Baht discount
Installment payment?
You can pay in installments via credit cards of Bangkok Bang and Kasikorn Bank.
- The total fee of 4,900 – 49,999 Baht can be paid in 3 installments
- The total fee of 50,000 – 99,999 Baht can be paid in 3-6 installments
- The total fee of more than 100,000 Baht can be paid in 3-10 installments
Review from learners
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For more information
Please contact Public Program Department, Dusit Thani College
1 Soi Kaenthong (Next to Seacon Square),
Nongbon, Pravet, Bangkok Thailand 10250
Email: publicprograms@dtc.ac.th
Facebook: Trainingdtc
Line : dusit.edu
Please contact Public Program Department, Dusit Thani College
1 Soi Kaenthong (Next to Seacon Square),
Nongbon, Pravet, Bangkok Thailand 10250
Email: publicprograms@dtc.ac.th
Facebook: Trainingdtc
Line : dusit.edu
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