“Reaching semi-finals in Amsterdam” 3 DTC students shortlisted in Sustainable Hospitality Challenge 2022

11 July 2022

Sustainability has been raised into global awareness these days since the situation of global warming has worsened and caused both environmental and human casualties all over the world. Hospitality sector is another leading industry that takes rapid actions to reduce the effects of environmental crises and make healthy economy from sustainable ideas.  

The stage of Sustainable Hospitality Challenge is one of the practices with the same focus which drives the advancement by empowering the next generation of hospitality professionals who are currently in the academia world to further push the boundaries of innovation and to create value-added solutions through competitions.

Among over 30 participating universities worldwide in this year’s Sustainable Hospitality Challenge 2022, the team of 3 students from Dusit Thani College was chosen to introduce more of the innovative idea “The Martian Mission” in the semi-finals in Amsterdam, the capital of the Netherlands.  

Aaron Joshua Palma, a member of this shortlisted team and student of DTC’s Hospitality Management International Program, has told us more of the marvelous idea. “The Martian Mission is an educational hospitality idea that helps travelers indulge in extraordinary experience of sustainability on Earth by providing state-of-the-art facilities including hotels, transports, and tourism accommodations that make learning about sustainability more easily and increasing the awareness and willingness of sustainable living in the most convenient way and the most unique experience,” said Aaron. “When my team and I first came up with our concept for the competition, it was based on two movies that we have watched before, The Martian and Passengers. In the beginning, the idea felt ridiculous and crazy, but the only reason why we pursued it was because we chose to believe in it either way despite it being crazy. And after months of hard work, we gradually saw our bad idea transform into the best idea we had for this competition.”

After the first presentation of the concept online, the idea had led them to the opportunity to join the semi-finals and compete with other teams in Amsterdam. 

Parattakorn Techatamnukul or Ken, a team member from DTC’s Professional Culinary Arts International Program, said that, “Having a chance to go for this event is such a wonderful memorable moment even our concept was previously just for fun that we didn’t expect much from it. Personally, it is such an opportunity and honor for me to be a part of this competition as I could exchange the ideas of sustainable hospitality with other teams from around the world and enhance my life experience in other countries. This competition really broadens my vision and thoughts as I had a chance to meet lots of people including CEOs and managers of each famous company. They did give crucial speeches that are surely useful for my future.”

Even they did not make to the final round in Dubai, they had earned precious experience that could not be found anywhere else.

Chen-Hao Yang or James, the last member of the team from DTC’s Hospitality Management International Program, has shared what he has learned from this experience. “The most thing I learned during these three months of brainstorming and making this idea more concrete is teamwork,” said James. “Thanks to Aaron and Ken, they taught me how the real team is supposed to work. We can create another whole different way in a peaceful discussion. Surely, there were the conflicts between us, but we always respected each other’s opinion and figured out the way to combine the ideas. In order to keep our teamwork at the top level all the time, passion and belief are important to keep us motivated. This skill will definitely help me in the future, especially while working in the hospitality industry. Also, DTC provides the good environment to me to know myself more, and many helps on building the confidence. It provides me the place where I am eager to learn and build my future path.”

Dusit Thani College has remained the dedication to pass on world-class knowledge in hospitality industry from the mothership Dusit International. In addition, the institute also promotes building environmental awareness and global citizenship in students for them to become the great citizens of the nation, and of the world society.

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Other news

17 August 2026

Dusit Thani College is proud to announce that its students have once again placed among the top three at the ALLiance Sustainability in Hospitality Contest, organized by The Alliance Network in partnership with Relais & Châteaux — marking the second consecutive year the College has reached the podium in this international competition. In the 2026 edition, Ms. Purimprat Pradit, Ms. Isabella Marissa Stacy, and Mr. Pokin Puntu, first-year students from the International Hospitality Management and Professional Culinary Arts International programs — secured 2nd Runner-Up with Nai Mõng – Real Taste from the Countryside, a premium family dining concept rooted in the culinary traditions of Phatthalung, Southern Thailand. The project reimagines authentic Southern Thai cuisine through sustainably sourced, seasonal ingredients and a modern interpretation of local culinary heritage, inviting guests to experience sustainability not as a compromise but as part of an immersive, memorable dining journey. As 2nd Runner-Up, competing in their very first international competition, the team received a €200 voucher courtesy of Relais & Châteaux, an official certificate of achievement, and the opportunity to present their concept to the Relais & Châteaux CSR team. This year's result builds on a strong showing in 2025, when Dusit Thani College swept both 1st place (SHINRAI, a zero-waste culinary concept blending Japanese technique with Thai ingredients) and 2nd place (Re-leaf, a regenerative eco-wellness farm stay concept) in the contest's inaugural edition, triumphing over competitors from all 22 member countries of The Alliance Network at the time. The ALLiance Sustainability in Hospitality Contest challenges Hospitality and Culinary Arts students from Alliance member institutions — spanning more than 20 countries across Europe, the Americas, Asia, and Africa — to design innovative concepts that turn sustainability into an engaging, rewarding guest experience across its environmental, social, and economic dimensions, judged by a panel of industry professionals and sustainability experts. Two years running, students from Dusit Thani College's international program have proven that Thai culinary talent and sustainable thinking can consistently stand out on a global stage.

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โทร: 02 721 7811–3 อีเมล: pr.pr@dtc.ac.th