Live Online Course หลักสูตรการบริหารรายได้สำหรับโรงแรมและรีสอร์ท

Course Introduction;
• Revenue management concept (revenue optimization cycle)
• Revenue management evolution over time
• Revenue management skill sets
• Economy principles in revenue management

Accommodation management;
• Understanding segmentation
• Channel of distribution
• Channels management including samples of distribution management system
• Inventory management including samples of inventory management system
• Pricing strategies including samples of automatic rate intelligence system

Supply Analysis
• Understanding market and operating environment
• Defining competitions
• Competitor analysis
• Pricing matrix and positioning methods

Demand Control;
• Customer booking journey
• Forecast models
• Understanding pricing and demand equilibrium
• Constrained and unconstrained demand
• Demand control techniques
• Generate demand through offline/online marketing
• Basic understanding of digital marketing (google analytics, google ads, social media)

Revenue Optimization Strategy
• How to measuring performance
• Leveraging revenue management technology i.e. central reservation system,
• Revenue management of the future including basic revenue management for restaurants
• Reports that should be used to optimize revenue
• Revenue optimization meeting discussion
• Understanding of revenue management practice in different destinations i.e. resort hotels, city hotels, high demand period, low demand period. Case studies included